Greasy Nichols was born in 1988 as Brad-Lee Nichols in Portland, Maine.
He grew up in Maine and always took a liking to anything creative,
especially music. He started on the keys as soon as he acquired enough
cash to buy a small keyboard. At first, Greasy didn't take music seriously,
and never received any formal training.
At a ripe age of 17 he got a taste of his potential in hip hop while
experimenting in a music community on the Internet. He left Maine for
Rochester, New York to pursue an education electrical engineering. Greasy
takes pride in being able to do anything himself, and he began learning
the ropes of music production. Soon after, he found himself failing
classes due to his overwhelming desire to create music and having radical
changes in his ideas on life. He decided that was his ticket to fulfillment.
After dropping out of college his second year, Greasy spent the next
several years completely consumed by the idea of living life as an
experiment. This has brought him to “places” most people never hope
to be, but also helped give him a personal understanding most will never
reach. Originally Truth and Loyalty Records was created as an outlet for
his own music and for the representation of friends.
Truth and Loyalty eventually expanded due to the unfair treatment
of artists by traditional record labels. Greasy Nichols is more than a
rapper, a producer, a song writer, an engineer, or a label owner. He
is a unique combination of everyone in the music chain and therefore a very
effective and creative professional. Many would label his obsession and
general philosophy in life an “Illness”. He admits this is a strong
possibility but adds that;
“Music and altered thinking are ingrained in my soul.
I reject a cure wholeheartedly. The experiment has changed,
but the saga continues...”